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Program description

This program consists of the five continuing education courses listed below.

Courses

Managing the Equine Business
This course is an introduction to managing the business providing products or services to the equine industry. Prerequisites: NONE
(Course Details)

Sales in the Equine Industry
Sales in the Equine Industry is an online class that will examine the principles of professional sales techniques in the equine environment. Prerequisites: NONE
(Course Details)

Marketing and the Equine Industry
An introduction to strategic marketing management in the social, economic, and technological environments of today’s equine industry. Prerequisites: NONE
(Course Details)

Equine Entrepreneurship I
An introduction to strategic planning regarding the economic and financial feasibility of a business venture with an emphasis on processes for developing a comprehensive enterprise analysis. Prerequisites: Managing the Equine Business, Sales in the Equine Industry, and Marketing and the Equine Industry.
(Course Details)

Equine Entrepreneurship II
Advanced methods of strategic planning for the long-term success and viability of a business venture. Prerequisites: Equine Entrepreneurship I.
(Course Details)

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Types of businesses that will benefit:

• Feed and farm supply stores
• Western wear stores
• Tack shops
• Breeding farms
• Trainers
• Stables
• Event centers, venues, and complexes
• Manufacturers of equine products
• Veterinarians
• Sale management companies
• Other businesses serving the equine industry

Type of employees that will benefit from this training:

• Business owners
• Business managers
• General managers
• Customer service managers
• Sales managers
• Department managers
• Sales representatives
• Retail sales employees
• Other individuals with sales and management responsibilities
• Anyone that comes in contact with customers on a regular basis
  
  

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Course Delivery
All participants access Equine Entrepreneurship courses through http://elearning.tamu.edu, the portal for the Texas A&M Blackboard Vista course management system. Blackboard Vista gives participants secure access to course materials and allows them to interact with the instructor and each other using discussion boards. Continuing education participants will receive a username and password from the instructor prior to the course.

To enter the course:

1. Go to http://eLearning.tamu.edu
2. Click "Continuing Education Logon"
3. Enter your User Name (provided by your instructor)
4. Enter the password (provided by your instructor). You will be prompted to change your password after logging into the system or the first time.
5. Select "CE_AG_AGECON-Sales in the Equine Industry" to enter the course.
6. Open the Materials & Discussions folder to see the materials for this week.

Technical Assistance
To report problems accessing eLearning.tamu.edu, contact Instructional Technology Services at (979) 862-3977.

Technical Requirements
The following minimum computer requirements are need to fully participate in this course:

• Pentium 3 with 125 MB RAM, 120 MB HD with XP, NT or Windows 2000+
• Sound card & speakers
• Printer (recommended)
• Standard personal computer applications (e.g. Microsoft Word)
• Updated Anti-virus software
• Internet Explorer 5.5 or later
  • JAVA downloads (go to http://elearning.tamu.edu to "check browser")
• A reliable high-bandwidth Web connection (LAN, cable modem or DSL)
• Adobe Acrobat Reader (http://www.adobe.com)
• Adobe Flash Player (http://www.adobe.com
• Windows Media Player (http://www.microsoft.com/windows/windowsmedia/download)